Women in Armenia were not voluntarily attending free cervical cancer screenings at their general practitioners, largely because they didn’t know the service existed. The result: low early-detection rates for non-communicable diseases, and avoidable harm.

We ran a randomized controlled trial in Shirak region targeting women aged 30-60. Personalized invitation letters, signed by women’s own GPs, were tested against three behavioral nudge variants and a control group, a deliberately low-cost, high-trust design.

• One of Armenia’s first health-sector RCTs co-led with the Ministry of
Health
• Personalized GP-signed invitation letters as the core intervention
• Three nudge variants tested side-by-side against a control
• Academic working paper produced jointly with three international universities

Generated rigorous evidence on what actually moves women to attend free screenings, published as an academic working paper, and laid the methodological foundation for further behavioral work in Armenia’s health sector.